The High-Converting Power of the Local Pack#

The Google Maps 3-Pack captures over 40% of all local commercial search intent. If your business isn't in the top 3, you are forfeiting prime customer traffic to competitors.

The Proximity, Relevance, Prominence Triad#

  1. Proximity: How close your physical address is to the searcher.
  2. Relevance: How closely your GBP categories and primary services match the query.
  3. Prominence: Review velocity, local citations, and brand authority.